Website Copywriting
No matter what industry you’re in, or what products or services you offer, there’s no way around it: these days, your customers have high expectations for your website. Design and development is a big part of this, but professional website copywriting can make all the difference.
Your customers expect your website to be clear, informative, logically structured and easy to navigate. It also needs to ‘wow’ them with a powerful brand story or clear positioning that resonates, so you can stand out from your competition.
Key Elements Your Website Might Be Missing
Here are a few website content basics that too often get missed.
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Great bios. Introduce your team professionally but with a hint of personality, so customers can get a strong grasp on who you are.
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All the details. Answer as many questions as you can to satisfy those who are still considering whether what you’re offering is right for them.
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Make it easy. Whether you’re selling from your site, or inviting people to get in touch directly, don’t let anything get in their way of taking action.
Copywriting for Search Engine Optimisation (SEO)
Showing up on the first page of Google is an essential step towards business success, especially if you want to get found by new customers who have their wallets open and are searching for what you offer.
The high-quality SEO copywriting we offer is about ticking Google’s boxes, while engaging, inspiring and connecting with the humans behind the screen.
What Does a Website Copywriter Do?
Firstly, we’ll need to find out all about your business and how you’re positioning yourself in your market. Ideally, we’ll jump on the phone or a video call to chat through all the details.
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Once we’re clear on the information that your website needs to cover, and the tone of voice that’s right for your brand, we’ll work our magic to:
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Build trust and liking for your business with words that resonate.
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Present key information clearly and consistently across the site.
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Inspire and compel your audience to connect with your offering.
We’ll usually deliver your draft copy in a Word or Google document, with clear signposts on how to use it on your site. To ensure you are as happy as possible with the finished product, we always offer two rounds of amends from you, absolutely free.